If there are issues with the quality of the content on your website, members of the public will quickly identify it. The following guidance is provided to help develop good quality website content:
Make sure your content is up-to-date
Out-of-date content will undermine the quality of the surrounding content.
Use correct spelling and punctuation
This can impact on the credibility of your website, and additionally, your services.
Be consistent with terms and formats
Use the same terms and formats for the same concept throughout your website.
For example, don’t change writing the date as ‘7 July 2017’ to writing it as the ‘07/07/14’.
Content quality control process
The following steps can be put in place to manage the quality of your content:
Assign a designated manager
Have a manager take ownership of the content function and manage it actively.
Put in place a content review process
Establish an editorial process that involves at least one round of revision and sign-off on all content.
Provide training on developing web content
All content editors and authors should be trained so that they know how to prepare web content and monitor content quality.
Develop a house style guide
The content authors and editors should be supported with a house style guide, or relevant standards and guidelines.
Assign content development as part of their job description
Content development should be a core part of the authors and editors job descriptions.