CP 9 Use the correct image format for the job
Different formats are suited to different types of image - the type you use affects the image quality and file size.
- Choose the correct format for the job:
- Use JPEGs for photographs;
- Use GIFs for line art, cartoons, blocks of colour, etc;
- NB: the vast majority of image processing/design software packages will produce these two (as well as a host of others).
- Optimise the image:
- Balance file size and quality using image processing / design software;
- Scale to the exact dimensions that you want to use on the page.
- Do not use ascii art.
Tip: Many image packages allow you to reduce the file size (of JPEGs in particular) without any noticeable effect on quality.
