DES 4.4 Use the correct image format for the job

Different formats are suited to different types of image - the type you use affects the image quality and file size.

• Choose the correct format for the job:
  • Use JPEGs for photographs;
  • Use GIFs for line art, cartoons, blocks of colour, etc;
  • SVG/PNG - are getting better supported by browsers but use with caution.
• Optimise the image:
  • Balance file size and quality using design/image processing software;
  • Scale to the exact dimensions used on the page:
    • and specify the dimensions in the img element.
• Do not use ascii art.

Tip: Many image packages allow you to reduce the file size (of JEPs in particular) without any noticeable effect on quality.